Dynamic
A dynamic logo is one that is adaptable and has the flexibility to change its color, shape and text, depending on the context. Unlike static logos, dynamic logos are always changing. For example, a logo version that is printed compared to an online version may vary. Think of how Google’s logo constantly changes to reflect current events and holidays. Similarly, the iconic MTV logo that has many iterations highlighting pop culture, cultural changes and trends is a prime example of a dynamic logo that embodies its brand values.
