Landing Page
This is a special kind of web page that can be used both as a part of a website or individually. The main goal of ==the landing page== is to present clear and focused content on a particular goal or query and this way allows the visitors to land right where they need.
In general terms, the phrase “landing page” was created by analogy with a landing spot in the physical world: on the web, it initially marked any page on which the user “landed” while surfing the Web and started their journey around the website. The phrase is still used in this meaning in terms of web analytics. However, a more specific understanding of this term has become increasingly popular and widely used by not only designers but also marketing specialists. Today the term is used for a web page designed with a focus on specific relatively narrow goals and a quick way of accomplishing a particular action.
Creating special pages means giving users directions, which is especially useful for big e-commerce platforms with hundreds or even thousands of items. Directing all the traffic to the home page, in this case, can lead to poor user experience, especially when users come from particular marketing campaigns in outer resources. The risk is high that they will get lost immediately in the overwhelming amount of content and links on the home page or their attention will be driven away so the purchase won’t be finalized.
Furthermore, there are also many other cases beyond e-commerce when landing pages present a good point to consider: they can present the mobile applications or educational resources, promote events and meetings, make the announcements, introduce the communities or just share information. Anyway, the design process for any landing page starts with setting a clear and concise objective that should be achieved with its help.
Landing page design to promote Vertt app
Landing page for a mobile banking service
Landing page concept designed to present and promote an innovative charger
Read an article devoted to best practices of landing page design or review the big collection of landing page designs
Certainly, this list of web pages isn’t full yet, and we will continue introducing various web pages, interface elements, and interaction practices in our next articles. However, hopefully, this list will be helpful for not only designers beginning their way in web design, but also clients who will be better armed to answer the question like “What pages would you like to have on your website?” Stay tuned!