Highlights & Notes

  • In logo design, there are several different types of logos that designers and their clients refer to in order to get a rough idea of the look of a logo. The abstract mark, in logo design, is one of the most widely used types and, as the name suggests, refers to a pictorial mark that doesn’t directly represent something in the real world.
  • he most famous and clear example of an abstract mark is the Nike swoosh.

Some famous examples of abstract marks include the logos of:

  • Nike
  • Pepsi
  • Spotify
  • Mastercard