Incremental A, B Testing

Incremental A/B Testing §

Incremental A/B testing is the process of testing small design, content, or functionality changes in your user experience (UX) design to evaluate their impact on your conversion goals.

- by UX Design Roadmap from roadmap.sh

This approach has several benefits:

• Reduced Risk
• Easier Implementation
• More Data-Based Insights

How to Conduct Incremental A/B Testing §

1. Identify Your Goal
2. Define a Hypothesis
3. Design and Implement Changes
4. Set up A/B Testing
   • Use a reliable A/B testing tool to set up your testing environment.
   • Ensure that you have a control version (without changes)
   • and a treatment version (with changes) to compare within the test.
5. Analyze and Interpret Results
6. Iterate and Improve