Highlights & Notes

  • In logo design, a combination mark is one of the most used types of logo designs. As the name suggests, it simply is a combination of two, or, in some cases more, types of logo design types.
  • for example, can be used in full on a letterhead or, partially (the abstract mark that is made up of four colored squares), as a small app-icon.

Some famous examples of combination marks include the logos of:

  • Microsoft (a combination of an abstract mark and a wordmark)
  • Rolex (a combination of a pictorial mark and a wordmark)
  • Target (a combination of an abstract mark and a wordmark)
  • WWF (a combination of a pictorial mark and a lettermark)