Deploy Social Proof
… Social proof is the concept that people tend to conform to the actions, beliefs, and attitudes of those around them, especially when they are unsure of the correct behavior in a given situation.
- by UX Design Roadmap from roadmap.sh
| Key Aspects of Deploying Social Proof | cause | effect |
|---|---|---|
| User Testimonials and Reviews | Include testimonials on your website or app. | highlight the most compelling benefits of your product. |
| Social Media Mentions | Showcase positive word-of-mouth spread organically by real users. | can help persuade potential customers to try your product. |
| Expert Opinions and Endorsements | Include these supporters’ names or quotes in your UX design | show that knowledgeable individuals trust and are using your product or service. |
| Usage Statistics | Display the total number of users, downloads, or customer success stories. | provide a strong indicator of the popularity of your product or service. |
| Trust Seals and Certifications | Include trust seals from established organizations or certifications from industry leaders. | further enhance your product’s credibility. |
By deploying social proof strategically within your UX design, you can create a positive intuitive reaction that encourages users to trust your product, comply with your suggestions, and ultimately, choose your product over the competition.