08. Create a logo
Do it yourself (DIY) logo design can be a great way to create an effective logo without the need for expensive professional services. By understanding how design elements such as color, font emphasis, kerning, shapes and silhouettes work together, anyone with access to a logo maker, can create a stunning logo that is sure to draw attention and stand out from the competition.
Once you’ve outlined your elements, it’s time to open the Logo Maker, become your own designer and put it all together until your logo vision becomes a reality.
The platform uses AI to guide you step-by-step (see our guide on best AI logo generators for more AI uses). The process begins by asking you questions similar to what we’ve covered above, prompting you to enter your business name, describe your brand identity and define its style and personality. After that, it will generate a group of results which you can choose from and edit for further customization.
If you’re working with a graphic designer, this will be the point at which you communicate your vision, leaving them with the task of creating a sample of logo options to start with.
They may then provide you with a mockup of your logo. This is a crucial part of the process, as it allows designers to see how their designs will look in real-life situations. Mockups help designers and their clients visualize how their logos will appear at different sizes and how they may be used in different contexts. Depending on how a logo design is used, mockups can allow for a better understanding of how the design will look in various scenarios.
“A truly successful logo goes beyond just imagery; it tells a story that deeply connects with its audience. Crafting such a logo involves blending elements that reflect the brand’s identity, appeal to its target audience, and embrace modern design trends.”
Yaya Aaronsohn, Head of Brand Maker at Wix
Pro tip: It’s recommended to produce a few finished logos and different variations that you like before finalizing your decision. This should include black, white and monochromatic versions of your logo design.
