03. Determine logo style
The combination of elements within any given logo come together to form a cohesive style. And by now, you might notice that—just like fine art—there are a variety of aesthetic styles a logo can embody.
While determining the stylistic direction of your logo might seem like an intuitive step, you should do this while contemplating the elements of brand identity and the inspiration you’ve collected.
Is your brand classic? Then you might go for a logo design with sophisticated fonts and basic color schemes. Is your brand minimalist? In that case, you’ll want to avoid including complex imagery and choose to stick with a modern logo design. Is your brand hip? Then you can go for daring abstract designs or trendy logo layouts. If you are trying to figure out how to create a restaurant logo, for example, consider your overall restaurant theme and concept to narrow down the shapes and font you’ll include.
Whatever style you decide on, determining this before starting the actual creation process will help you be on the lookout for elements that can bring it into fruition.
