01. Define your brand identity
As crucial as your logo is to your business, it’s not the entire picture. Your brand consists of many components apart from this: a website, written content and marketing materials—just to name a few. All of these parts have one goal in common: they form a complete brand identity in order to successfully represent and market your business.
In essence, a brand identity is the distinct voice and visual appearance of your brand used to convey its mission with the rest of the world. You might say your brand identity is the soul of your business, and as such it needs to be reflected through its visual and written elements.
With this in mind, your logo should be consistent with the rest of your brand’s persona. It’s important also to think about how your brand values might be incorporated into your logo. If sustainability is important to you as a company, how can you make this shine through from your design into your finished logo? The same goes for any of the ethics you hold dear as a brand - from credibility, to trustworthiness, to reliability.
