Jakob’s Law §
- Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
Takeaways §
- Users will transfer expectations they have built around one familiar product to another that appears similar.
- By leveraging existing mental models, we can create superior user experiences in which the users can focus on their tasks rather than on learning new models.
- When making changes, minimize discord by empowering users to continue using a familiar version for a limited time.