Aesthetic-Usability Effect
- Users often perceive aesthetically pleasing design as design that’s more usable.
Takeaways
- An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.
- People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.
- Visually pleasing design can mask usability problems and prevent issues from being discovered during usability testing.